Edlio

Edlio had moved its marketing site years earlier and never mapped the old URL space. Analytics reported roughly 13,000 sessions a month, but nobody could say how much of that was real traffic and how much was landing on pages that no longer existed.

At the same time a new AI agent product line had no page, no schema, and no route into search at the moment buyers started asking about it. And the site had no consent framework, which is an awkward position for a company whose customers are school districts.

• Audited all 382 URLs on the property against live HTTP status rather than analytics alone, because "stale content to retire" and "dead URL to redirect" are opposite fixes and analytics cannot tell them apart.
• Built a consent framework in Google Tag Manager with region-scoped banners, EU opt-in and US opt-out, and removed two legacy trackers still firing on the live site.
• Launched the AI agent product page with structured content and schema markup, written for answer engines as much as for search engines.
• Instrumented scroll depth at 25, 50, 75 and 100 percent across every page, then used the result to find where the homepage was losing people.
• Rebuilt the homepage around that finding, moving proof and the demo ask above the point where a quarter of visitors were dropping off.

The Agents page

Built for answer engines as much as for search, and now the highest engaged-time page on the property.